Setting The Standard In Intimate Accessories Since 1985
Setting The Standard In Intimate Accessories Since 1985
What We Stand By
Designed To Improve Fit
Made For Consistent Performance On Skin
Made In The USA Since 1985
Our Journey
Brazabra was founded in 1985 in a 300 sq. ft. office in New York City’s Garment District, with a clear intent to solve everyday fit and dressing challenges.One of its earliest products, the stick-on bra, changed how backless and strapless clothing could be worn, helping shape the lingerie accessories category.
In 1992, operations shifted to the Berkshire Mountains. By 1995, a dedicated facility was established to support product development, manufacturing, and distribution. Over time, the brand expanded across the US and Europe, with products carried by more than 120 retail partners, including major retailers like Walmart.
Today, those same products are available directly, making them easier to access without changing what they are designed to do.The products have not changed. The problem is still being solved.
OUR MISSION
To make skin-safe solutions that improve fit, comfort, and coverage by removing small but constant issues that affect how garments feel and perform in everyday wear.
OUR VISION
To make reliable fit solutions accessible to more women, and set a consistent standard for comfort, support, and wearability in everyday dressing.
